Local Searches on Google
21 09 2009
Over the past year Google has been displaying their local Google Maps results in the search results. This tactic has brought more relevancy to the searcher trying to find a local pizza store, and even more opportunities to advertisers.
A typical Yellow Pages full page ad will cost upwards of $40,000 / year +, given the industry and competition. But who uses that 2.5 lb outdated book anymore?! Recycling plants are having a huge influx of new Yellow Pages / Canpages books whenever there is a new book delivery for one simple reason, it's not being used. Why find the book in the front hall closet, when in you can search Google in seconds, or even use the Local Business search on your iPhone using the GPS locator?
Gone are the days where naming your company AAA Auto Dealers was a competitive advantage, because no one is looking in the alphabetical yellow book anymore. Being at the top of Google for local searches (eg / auto dealers in Tornoto)is the new AAA marketing tactic that only a few companies are noticing.
Our company has quickly moved small companies / SMB to the top of Google Local map results within weeks, resulting in an overwhelming increase of website traffic and lead generation.
Are you at the top yet? Give us a shout, we'll pull you up!
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