Google Analytics

There is too much data accessible today that we ignore, but we all know how important it is to our business.

Google Analytics, Omniture, Campaigner are all tools that measure your SEO results and have the ability to break it down by behavior, geographic region, unique visits, campaigns, products and the list goes on and on, and on… Installing Google Analytics on your website is a great first step in understanding your online traffic, but there two more steps to go!

Step two is to understand how it works, and although it has an intuitive interface, terms suchas 'Bounce Rate' are critical to know for your SEO long-term. CandyBox Marketing takes the time with our customers to walk them through important reports and show them trends / results that are important for ongoing business. Unless you understand the results, there will be no way to benchmark your success and marketing dollars at work.

CandyBox Marketing will work with your organization to compile a template for weekly / monthly reports that can be sent to key stakeholders that need to understand your successes and difficulties of Marketing Online. The best way to learn how to use these tools is hands on, not by watching 20 different home-made movies on YouTube.

Finally, step three is to take action on the results and monitize successful strategies, and more importantly drop ineffective campaigns. This is easier said then done in the real world, since we don't always have time to review / understand / implement, but we can help…