Google Analytics Upgrade – Track more Goals!

Google Analytics has always had a very handy tool of tracking Event Based goals.

This would allow users to customize Google Analytics to track whenever a certain page is reached on a site that equals a certain value, for example, a /thankyou.html page if someone submits an order. This can be used to measure Campaign effectiveness by tracing all Goals back to their original source (Adwords, Affiliate or alike).

Before now, Google only allowed users to track 4 Goals under a single profile. This made it difficult for advertisers to track multiple lead channels that usually exceed 4 paths and would warrent a new profile.

Today Google announced that all Google Analytics accounts can now track up to 20 goals per profile! This will allow less profiles to be made & easier tracking all in one place. They have also added the ability to measure goals by Time on Site, or even # of pages visited.