Finally! Google Adwords iPhone Opt-In

Google Adwords used to have search ads seen on your computer and what they called 'Mobile Ads'. Now they have the option for ANY search ads to be able to opt-into iPhone search results. This is made possible by tracking the browser information coming off of an iPhone. 

For most businesses this is great news, but for experienced SEM advertisers, it is about time. Not being able to advertise on iPhone browsers before was a major roadblock in SEM, and cost companies a lot of money investing in mobile-only ads targeted to the iPhone.

You can check out the video on this new feature below: