28
11
2008
The most common mistake about spending online advertising dollars is spending too much on tools like AdWords, and Yahoo Search Marketing (SM) . Companies typically spend 80% of their Online Advertising budget on the tools but only 20% on resources to monitor the ongoing advertising.
This is a waste of money.
Online Advertising requires strategy and time, not just piles of money. Industry reports have shown that you can get better, more qualified results spending only 20% of the budget with the Search Engine and 80% on continuing improvements and strategy building.
That is why our company (CandyBox Marketing) does not focus on being an Advertising broker, but rather a SEM specialist, that can distribute your finances properly in between spending, monitoring and continual improvements to your campaigns. CandyBox Marketing balances all the different aspects of getting better results (including online advertising) and can obtain long-term traffic instead of the flood / famine routine that most companies take.
Before you lose a heap of money getting a small portion of traffic that may not end up in real business, talk to us about how we can build long-term, qualified results.
Or, maybe you can just burn your money 
17
11
2008
Getting a site up is a mission, but making it known is not.
You can easily register your sites to major search engines within a few clicks, and no hasstle. Add your URL for searching to Google, Yahoo and MSN by filling out the forms below:
1. (Google) http://www.google.com/addurl/
2. (Yahoo) https://siteexplorer.search.yahoo.com/submit
3. (MSN) http://search.msn.com.sg/docs/submit.aspx
This will alert these search engines to search out and investigate (index) your site for their search results. This does not produce immediate results, but is ususally completed within one week. Finally, just because it is registered, this doesn't mean that you will be showing up on the first page of search results! You will need an SEO ready site and strategy to begin start up your Organic Search results. (CandyBox Services)
17
11
2008
Meta tag manipulation, text dumps and hijacked links are now a thing of the past (thankfully). Crafty web designers no longer have the power to take a simple search phrase (Ex: Horseback riding, texas) and bring you to a website selling their poorly made T-Shirts.
Over the years, search engines have been getting better at understanding searching from the users point of view, then making sure that businesses have their act together to give people relevant results.
With the power of updating content, landing pages, web 2.0 websites and friendly navigation, the internet has finally killed the Traditional SEO era. Now users are rarely going beyond the first page on search engines and actually finding what they wanted, as opposed to what web designers wanted.
The companies that are reaping the benefits from such advancements are ones that take SEO seriously and understand that a new breed of Marketing Management is needed for online advertising / searching. Search Engines have led the way into a much nicer world for the average user looking to ride a horse.
Happy searching.
