12
01
2009
The Marketer's whiteboard has a new advertising medium on it this year; online video advertisements. A 'nice-to-have' of two years ago has taken the centre stage as video advertisements have brought in the most success stories of 2008 within the online space.
eMarketer.com polled marketing managers on what their focus was going to be for 2009, and video ads brought in an overwhelming 66.8%. Notably, this doesn't mean that budgets have shifted this drastically, but an increased focus will begin a new breed of online marketers.
As Marketers realize this new vehicle has lots of new gadgets, tricks and hurdles, there will be an increased demand for Video Ad Implementations and Video Campaign Management. In response to this growing trend, Candybox Marketing has setup local Videographers in cities including Toronto, Vancouver and New York to quickly launch new ad programs. Contact us for more information on this service.
14
11
2008
Landing Pages are entry pages that are extremely targeted offerings with a call to action. For example, there is a company in Idaho called Digital Lizard, they have a product called FundRaisingPrintStore, and have landing pages for Private-School Fundraising Programs. Each level has different pages, and functions differently.
1. http://www.DigitalLizard.com (Corporate)
2. http://www.FundRaisingPrintStore.com (Product Offering)
3. http://www.FundRaisingPrintStore.com/private-school (Landing Page for Private Schools)
If you click on the Landing Page link, this is a good example of an Optimized landing page. There are three keys that these pages need to follow:
1. Immediate call to response – If you land a perfect lead, you don't want to lose them as they click through your site. Capture the response on the landing page from the first page, and have the option to give them supporting information (if they need it).
2. Offering – A landing page without an offering is as good as a car dealership without discounts. Users need to be intrigued by your offering to commit themselves to filling out a form. They know their information is worth something and are looking to see what you can give them.
3. Simple – Landing Pages should not give them more information than absolutely necessary. This means not listing your terms and conditions, purchasing models, charts of pricing and information about the company. By all means, make this available to them on other pages, but lots of information is the greatest deterrent on the internet.
- Landing Page Examples
