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Candybox welcomes new customers | The Weather Network | O’Neil Data Systems | No Limit Kids

24 06 2010

We are pleased to announce a few of our most recent customers that have started to work with our team! Although we would love to blog about each one of our clients, here are a few highlights that we can tell you about what we are working on:

The Weather Network (Search Engine Optimization)

We are proud to be helping The Weather Network with their Search Engine Optimization strategies and tactics over this summer. Being one of the top visited websites in Canada, making sure users get to the right page quickly is their #1 priority. We are looking forward to being a part of their team!

O'Neil Data Systems (Website Rebuild, Viral Video & Online Campaigns)

We have never found data driven publishing to be so exciting until this project. This company has a printer that looks like it builds Terminators, and online programs that provide complex printing solutions to top financial & health care providers across the US. We are looking forward to giving their site a face-lift and help organizations find them on Google.

No Limit Kids Movie (Website Rebuild, Social Media Marketing, Search Engine Optimization)

Targeted at the US pre-teen market, we will be helping to create a buzz around this upcoming movie release this summer. Watch out for our multi-channel media release including contests, video's and much more!

This past week, we have also been excited to launch a few new web-presences. Checkout our newest launches below:

  • Conference Hero – A cost-effective Teleconferencing provider. (www.conferencehero.com)
  • Integrated Copy Solutions – Leading provider of copiers + document management solutions in California (www.icscopiers.com)
  • Acres4Life Facebook Page – Provided a viral Facebook page to spread the news about this amazing charity. (http://www.facebook.com/acresforlife?ref=ts)
  • Boardroom Metrics – A consulting firm full of former CEO of Canada's top companies based in Toronto. (www.boardroommetrics.com)

Let us know what you think of our most recent website builds, we'd love to hear from you.



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Categories: Candybox News, Facebook Advertising, Lead Generation, Organic Results, Paid Advertising, Search Engine Marketing, Search Engine Optimization, Sociographic Marketing, Video — Tags: , , , , , — Darrell Keezer @ 6:06 pm

Is your site Blog-Worthy?

27 05 2010

No, we aren't trying to just tell you why you should have a blog, although you should, but are people blogging about you?

While some companies are desperately trying to make link backs to their website to improve their overall PageRank with Google, we love stories like these where our clients are praised by a real client – with a reputation. What made this customer feel that they needed to blog about their experience? Here is a list of items, just to name a few:

  • Credibility: Finding the same company on the top of Google Search no matter how many variations of they searched.
  • Simplicity: Navigating through a site where the user is valued as top priority, and helping them find what they want.
  • Offering: Being able to find what they are looking for quickly, and being enticed to submit their information for it. (If you are looking for teleconferencing, you don't want to read through pages about video-conferencing)
  • No Flash: Strangely enough, this particular customer loved the fact that the page didn't have to load some type graphic to tell them what they need.
  • Automated Email Follow-up: The fact that a personalized message sent back immediately from a real person's email account (even thought it was automated) was a warm touch after they submitted their information.

Thanks to Gyft.to for such a great review of one of our favorite customers, Vesta Networks.

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Categories: Blogs, Candybox News, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 3:18 pm

Facebook PPC Strategies

23 02 2010

With a ever increasing market, Facebook is becoming more popular for companies to spend their Pay-Per-Click (PPC) campaign dollars. Candybox Marketing has created a new program called Extreme Targets that segments multiple specific groups, with corresponding landing pages. Our concept for this program is simple, the better you target, the better your conversions are going to be.

Facebook's recent user-interface changes has made ads slightly more prominent, and their addition of Group / Page targeting has allowed advertisers to re-market themselves to current users. Interested in how you can monetize your PPC budget with Facebook? Contact us for a Free Seminar and evaluation on how your company can profit from Facebook users.

Candybox Marketing is currently one of the leading Facebook PPC Advertisers in Toronto, Canada.

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Categories: Facebook Advertising, Lead Generation, Paid Advertising, Pay Per Click, Search Engine Marketing, Sociographic Marketing — Tags: , , , , , — Darrell Keezer @ 9:55 am

Sociographic Marketing using Facebook

17 12 2009

Sociographic Marketing is the ability to segment people by social status and life cycles. Facebook allows us advertisers to start using demographics to refine our market, but uses sociographics to improve an already qualified set of data.

For example, a mortgage agent may be looking for find new home buyers in a certain area. We would start by targeting using demographics (city, age), but then could dip into a much larger database of knowledge including their social behaviours (recently engaged, having a baby etc.). This enables us to extend our marketing reach into groups of people that are much more than an age / location, but a person with a real-time agenda for their next year of life.

Sociographics are now becoming popular to target because we actually have this information online now. Google Search is wonderful for targeting people who are actively searching for a service, Social Media sites such as Facebook allow us to get access to people minutes after they update their status (Wow, I'm engaged!), interests (boating & cigars) and affiliations (Darrell just joined the Aids in Africa Group).

Interested in reaching your prospects using Sociogrpahic Marketing on Facebook? Contact us today and we can show you how!

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Categories: Facebook Advertising, Google, Landing Pages, Lead Generation, Pay Per Click, Search Engine Marketing, Sociographic Marketing — Tags: , , , , , , — Darrell Keezer @ 1:36 pm

Google Analytics Upgrade – Track more Goals!

20 10 2009

Google Analytics has always had a very handy tool of tracking Event Based goals.

This would allow users to customize Google Analytics to track whenever a certain page is reached on a site that equals a certain value, for example, a /thankyou.html page if someone submits an order. This can be used to measure Campaign effectiveness by tracing all Goals back to their original source (Adwords, Affiliate or alike).

Before now, Google only allowed users to track 4 Goals under a single profile. This made it difficult for advertisers to track multiple lead channels that usually exceed 4 paths and would warrent a new profile.

Today Google announced that all Google Analytics accounts can now track up to 20 goals per profile! This will allow less profiles to be made & easier tracking all in one place. They have also added the ability to measure goals by Time on Site, or even # of pages visited.

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Categories: Analytics, Google, Lead Generation, Search Engine Marketing, Search Engine Optimization — Tags: , , — Darrell Keezer @ 3:02 pm

Paid Advertising on Facebook – Amazing Targeting!

25 09 2009

Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.

The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…

Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!

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Categories: Analytics, Conversions, Facebook Advertising, Google, Lead Generation, Mobile, Paid Advertising, Pay Per Click, Search Engine Marketing — Tags: , , , , , , , , — Darrell Keezer @ 7:05 pm

If a picture is worth a thousand words, what about a Video?

15 05 2009

Do you find it hard to communicate your companies offering online? It is a hard task, and most sites don't accomplish this objective. Take a look what this local Toronto construction company did to communicate an incredible offering in under two minutes. Now this is marketing at its best. 

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Categories: Conversions, Google, Landing Pages, Lead Generation, Organic Results, Search Engine Marketing, Search Engine Optimization, Video — Tags: , , — Darrell Keezer @ 3:38 pm

Choosing an SEO Company

21 04 2009

One of the most common questions we get here at Candybox Marketing is 'How do you compare against all of the other SEO companies?'  Great question. Instead of listing all of our compeitive advantages, we decided to make a quick presentation on choosing an SEO company.  You be the judge. 

 

Choosing An Seo Company on Slideshare!

View more presentations from dkeezer.

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Categories: Analytics, Blogs, Conversions, Google, Landing Pages, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Video — Tags: , , — Darrell Keezer @ 4:03 pm

Traffic Jam Vs. Goal Freeway

14 03 2009

Don't be fooled by companies that can increase traffic to your site. At the end of the day, you may be faced with a 100%+ increase of traffic and nothing to show for it. If you make money from increasing simple page hits thats great, but to everyone else, this traffic will be unprofitable noise. 

At Candybox Marketing, we focus on creating a Goal Freeway for companies wishing to convert meaningful traffic into hard dollars. A Goal is a set of actions that equates to value for your company in some form. This could be completing an online order, filling out a form to be contacted, or signing up for your monthly service.

Our Goal Analysis is completed by taking a 'Soup-to-Nuts' approach to every project, starting from the business objective ("We want to sell Magazines to Wineries"), through the website development process and finishing off with targeted online advertising. 

We believe that where you are bringing your traffic is more important than how they got there. This means we don't care about volumes, unless the volumes are met by a compelling offering, great user experience and most importantly, an easy way to respond. 

Let us help you build your own Goal Freeway.

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Categories: Analytics, Conversions, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 10:20 am

The Photographer Project

26 02 2009

Candybox Marketing would like to introduce 'The Photographer Project' as a test for Local Lead Generation marketing. Recently we were doing some research on the Photography industry in North America and we found out that Oakville, Ontario has one of the highest amount of searches performed, looking for photographers. As much as this is an interesting fact, it is also a huge opportunity for whoever is on the top of Google's search for 'Oakville Photographer'. 

Therefore, we are pleased to announce the launch of www.Oakville-Photographer.com. A website setup on February 21st for the primary purpose of generating leads for photographers that will be used to distribute to local agents in the industry. After launching the site, we received one customer inquiry and an affiliate phone call within 12 hours of launching the site. The site is going to be updated this week some designs, but we wanted to get something up to start getting indexed by Google. 

We will keep you posted on the progress!

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Categories: Analytics, Conversions, Google, Landing Pages, Lead Generation, Organic Results, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 2:11 pm
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