BLOG

Free Competitor Website Analysis

28 07 2010

Have you ever wondered how your competition is attracting more customers online, how many sales they are getting through their site, or how you can get more business online? We at Candybox Marketing are offering one Free Competitor Website Analysis PER WEEK until September 21st 2010. This report will help you understand the gaps in between you and the other guy that is doing better than you.

How do we know?

Our trained nerds know the current trends / fads of Google Search, Search Engine Optimization and Social Media so we can quickly distinguish what would promote or penalize your website in minutes. Websites that did well in the 90's are not what Google is looking for, and we can show you how small changes on a website can make a big difference!

What do you get?

We will give you a sweet little presentation, online or in person.

How do I enter?

Simply enter your information on the right side of this page and we will contact you within 24 hours!

  • Share/Bookmark
Categories: Analytics, Candybox News, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Optimization — Darrell Keezer @ 1:55 pm

Candybox welcomes new customers | The Weather Network | O’Neil Data Systems | No Limit Kids

24 06 2010

We are pleased to announce a few of our most recent customers that have started to work with our team! Although we would love to blog about each one of our clients, here are a few highlights that we can tell you about what we are working on:

The Weather Network (Search Engine Optimization)

We are proud to be helping The Weather Network with their Search Engine Optimization strategies and tactics over this summer. Being one of the top visited websites in Canada, making sure users get to the right page quickly is their #1 priority. We are looking forward to being a part of their team!

O'Neil Data Systems (Website Rebuild, Viral Video & Online Campaigns)

We have never found data driven publishing to be so exciting until this project. This company has a printer that looks like it builds Terminators, and online programs that provide complex printing solutions to top financial & health care providers across the US. We are looking forward to giving their site a face-lift and help organizations find them on Google.

No Limit Kids Movie (Website Rebuild, Social Media Marketing, Search Engine Optimization)

Targeted at the US pre-teen market, we will be helping to create a buzz around this upcoming movie release this summer. Watch out for our multi-channel media release including contests, video's and much more!

This past week, we have also been excited to launch a few new web-presences. Checkout our newest launches below:

  • Conference Hero – A cost-effective Teleconferencing provider. (www.conferencehero.com)
  • Integrated Copy Solutions – Leading provider of copiers + document management solutions in California (www.icscopiers.com)
  • Acres4Life Facebook Page – Provided a viral Facebook page to spread the news about this amazing charity. (http://www.facebook.com/acresforlife?ref=ts)
  • Boardroom Metrics – A consulting firm full of former CEO of Canada's top companies based in Toronto. (www.boardroommetrics.com)

Let us know what you think of our most recent website builds, we'd love to hear from you.



  • Share/Bookmark
Categories: Candybox News, Facebook Advertising, Lead Generation, Organic Results, Paid Advertising, Search Engine Marketing, Search Engine Optimization, Sociographic Marketing, Video — Tags: , , , , , — Darrell Keezer @ 6:06 pm

Facebook Advertising Costs

11 06 2010

How much does advertising on Facebook REALLY cost?

Well, in the Facebook advertising interface they give a very vague guideline by suggesting a bid price, but it doesn't really give you any clue why. Statements such as 'Suggested Bid: 0.49 – 0.68 USD' is helpful, but after a few days, they may chose to raise the price to a dollar! Going from $0.49 – $1.00 CPC (cost-per-click) can make or break a campaign, and rates can increase for no other reason other than Facebook just raised it.
At Candybox Marketing, we have launched many Facebook Ads campaigns for clients for building a Fan base for a FB Page, or driving qualified leads to a website. In our experience, there are two major factors to price changes, and ways to bring the CPC cost down:

1. Facebook Click Through Ratio (CTR)

We started one of our campaigns at $15.00 / day for a customer trying to increase their Facebook Fan base. The first day, the campaign was averaging $0.80 / click, but every day following, the CPC came down by 5% each day. The major contributing factor was that their ad was generating a very high CTR, which made it profitable for Facebook to show it more often. With a combination of a great message and image, we have slashed their CPC to $0.16 / click over two weeks! If you want to lower your cost of advertising on Facebook – come up with an ad that promotes a higher CTR and you will see the cost drop.

2. Proper Targets

In our research of our customers multi-channel campaigns, we have found that some sociographic groups are sought after more, and therefore more advertisers are bidding on that group. If you are targeting CEO's who smoke cigars (yes, you can do that), you will be paying more than a 18 year old student living in Alaska. Make sure to target your groups specifically and with a proper message, you will get a lower CPC quickly.

Interested in finding out more? Feel free to give us a shout and we can show you how we create these low-cost / high-conversion campaigns!

  • Share/Bookmark
Categories: Conversions, Facebook Advertising, Landing Pages, Lead Generation, Paid Advertising, Pay Per Click, Sociographic Marketing — Tags: , , , , , , , , , , — Darrell Keezer @ 6:45 pm

Is your site Blog-Worthy?

27 05 2010

No, we aren't trying to just tell you why you should have a blog, although you should, but are people blogging about you?

While some companies are desperately trying to make link backs to their website to improve their overall PageRank with Google, we love stories like these where our clients are praised by a real client – with a reputation. What made this customer feel that they needed to blog about their experience? Here is a list of items, just to name a few:

  • Credibility: Finding the same company on the top of Google Search no matter how many variations of they searched.
  • Simplicity: Navigating through a site where the user is valued as top priority, and helping them find what they want.
  • Offering: Being able to find what they are looking for quickly, and being enticed to submit their information for it. (If you are looking for teleconferencing, you don't want to read through pages about video-conferencing)
  • No Flash: Strangely enough, this particular customer loved the fact that the page didn't have to load some type graphic to tell them what they need.
  • Automated Email Follow-up: The fact that a personalized message sent back immediately from a real person's email account (even thought it was automated) was a warm touch after they submitted their information.

Thanks to Gyft.to for such a great review of one of our favorite customers, Vesta Networks.

  • Share/Bookmark
Categories: Blogs, Candybox News, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 3:18 pm

Facebook PPC Strategies

23 02 2010

With a ever increasing market, Facebook is becoming more popular for companies to spend their Pay-Per-Click (PPC) campaign dollars. Candybox Marketing has created a new program called Extreme Targets that segments multiple specific groups, with corresponding landing pages. Our concept for this program is simple, the better you target, the better your conversions are going to be.

Facebook's recent user-interface changes has made ads slightly more prominent, and their addition of Group / Page targeting has allowed advertisers to re-market themselves to current users. Interested in how you can monetize your PPC budget with Facebook? Contact us for a Free Seminar and evaluation on how your company can profit from Facebook users.

Candybox Marketing is currently one of the leading Facebook PPC Advertisers in Toronto, Canada.

  • Share/Bookmark
Categories: Facebook Advertising, Lead Generation, Paid Advertising, Pay Per Click, Search Engine Marketing, Sociographic Marketing — Tags: , , , , , — Darrell Keezer @ 9:55 am

Paid Advertising on Facebook – Amazing Targeting!

25 09 2009

Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.

The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…

Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!

  • Share/Bookmark
Categories: Analytics, Conversions, Facebook Advertising, Google, Lead Generation, Mobile, Paid Advertising, Pay Per Click, Search Engine Marketing — Tags: , , , , , , , , — Darrell Keezer @ 7:05 pm

Google.ca Crashed – 502 Error

1 09 2009

We never thought we'd see it, but today Google.ca crashed (and is still down).

At 4:49pmEST, Google.ca, Google.com, Google.co.uk crashed and is returning a 502 error. Even their other services such as Gmail (http://mail.google.com/) and Documents all went down with a bang everyone is still clicking Function F5.

Will people finally turn to Yahoo, or even worse, Bing.com to try and find what they are looking for?

Here at Candybox Marketing, we will be in the lineup of users simply clicking F5, until our page returns. For all of our Adwords Advertising customers, there may be a little blip in leads today. If you want to complain, please feel free to give us a call, since we have nothing to do at the moment… F5, F5, F5

  • Share/Bookmark
Categories: Blogs, Candybox News, Google, Paid Advertising — Tags: , , , — Darrell Keezer @ 3:17 pm

Choosing an SEO Company

21 04 2009

One of the most common questions we get here at Candybox Marketing is 'How do you compare against all of the other SEO companies?'  Great question. Instead of listing all of our compeitive advantages, we decided to make a quick presentation on choosing an SEO company.  You be the judge. 

 

Choosing An Seo Company on Slideshare!

View more presentations from dkeezer.

  • Share/Bookmark
Categories: Analytics, Blogs, Conversions, Google, Landing Pages, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Video — Tags: , , — Darrell Keezer @ 4:03 pm

Traffic Jam Vs. Goal Freeway

14 03 2009

Don't be fooled by companies that can increase traffic to your site. At the end of the day, you may be faced with a 100%+ increase of traffic and nothing to show for it. If you make money from increasing simple page hits thats great, but to everyone else, this traffic will be unprofitable noise. 

At Candybox Marketing, we focus on creating a Goal Freeway for companies wishing to convert meaningful traffic into hard dollars. A Goal is a set of actions that equates to value for your company in some form. This could be completing an online order, filling out a form to be contacted, or signing up for your monthly service.

Our Goal Analysis is completed by taking a 'Soup-to-Nuts' approach to every project, starting from the business objective ("We want to sell Magazines to Wineries"), through the website development process and finishing off with targeted online advertising. 

We believe that where you are bringing your traffic is more important than how they got there. This means we don't care about volumes, unless the volumes are met by a compelling offering, great user experience and most importantly, an easy way to respond. 

Let us help you build your own Goal Freeway.

  • Share/Bookmark
Categories: Analytics, Conversions, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 10:20 am

Google’s Picasa app. gaining popularity; and your information

6 01 2009

Google just recently introduced Google's Photo Application (and video, slideshow, organization, editing etc etc) for Macintosh users. You may be asking yourself, why is Google investing in building Free software for organizing my photos? Good question. 

Picasa's ease of use comes with helpful tools to organize and document (Tag) your photos and movies. By letting you quickly enter information onto these pictures gives Google the opportunity to use this later on. Being integrated with their Web Albums feature this is leaving the door open for Picasa to being the next Facebook. Collecting information about your travels, habits, demographics and lifestyles, this will lend itself to social-graphic profiling down the road. 

Google is quite aware that Adwords has limitations when it comes to searches, sometimes only knowing the local area of the searcher and their keywords, which is why Facebook Ads has been gaining popularity over the past year. Facebook knows the precise demographics and behavior of it's viewers which Marketers can use to perform better targeting. 

Imagine a vacation rentals company being able to target web-users who have had four picture albums with the words 'Florida Vacation' in it for the past four years. Let's see what Google does…

  • Share/Bookmark
Categories: Google, Organic Results, Paid Advertising, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 3:05 pm
Older Posts »

FREE Website Evaluation

*Find out how your website stacks up against your competition and what they are doing to get results!



DON'T WORRY

Your information's safe with us.
Check out our Privacy Policy