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Free Competitor Website Analysis

28 07 2010

Have you ever wondered how your competition is attracting more customers online, how many sales they are getting through their site, or how you can get more business online? We at Candybox Marketing are offering one Free Competitor Website Analysis PER WEEK until September 21st 2010. This report will help you understand the gaps in between you and the other guy that is doing better than you.

How do we know?

Our trained nerds know the current trends / fads of Google Search, Search Engine Optimization and Social Media so we can quickly distinguish what would promote or penalize your website in minutes. Websites that did well in the 90's are not what Google is looking for, and we can show you how small changes on a website can make a big difference!

What do you get?

We will give you a sweet little presentation, online or in person.

How do I enter?

Simply enter your information on the right side of this page and we will contact you within 24 hours!

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Categories: Analytics, Candybox News, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Optimization — Darrell Keezer @ 1:55 pm

Candybox welcomes new customers | The Weather Network | O’Neil Data Systems | No Limit Kids

24 06 2010

We are pleased to announce a few of our most recent customers that have started to work with our team! Although we would love to blog about each one of our clients, here are a few highlights that we can tell you about what we are working on:

The Weather Network (Search Engine Optimization)

We are proud to be helping The Weather Network with their Search Engine Optimization strategies and tactics over this summer. Being one of the top visited websites in Canada, making sure users get to the right page quickly is their #1 priority. We are looking forward to being a part of their team!

O'Neil Data Systems (Website Rebuild, Viral Video & Online Campaigns)

We have never found data driven publishing to be so exciting until this project. This company has a printer that looks like it builds Terminators, and online programs that provide complex printing solutions to top financial & health care providers across the US. We are looking forward to giving their site a face-lift and help organizations find them on Google.

No Limit Kids Movie (Website Rebuild, Social Media Marketing, Search Engine Optimization)

Targeted at the US pre-teen market, we will be helping to create a buzz around this upcoming movie release this summer. Watch out for our multi-channel media release including contests, video's and much more!

This past week, we have also been excited to launch a few new web-presences. Checkout our newest launches below:

  • Conference Hero – A cost-effective Teleconferencing provider. (www.conferencehero.com)
  • Integrated Copy Solutions – Leading provider of copiers + document management solutions in California (www.icscopiers.com)
  • Acres4Life Facebook Page – Provided a viral Facebook page to spread the news about this amazing charity. (http://www.facebook.com/acresforlife?ref=ts)
  • Boardroom Metrics – A consulting firm full of former CEO of Canada's top companies based in Toronto. (www.boardroommetrics.com)

Let us know what you think of our most recent website builds, we'd love to hear from you.



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Categories: Candybox News, Facebook Advertising, Lead Generation, Organic Results, Paid Advertising, Search Engine Marketing, Search Engine Optimization, Sociographic Marketing, Video — Tags: , , , , , — Darrell Keezer @ 6:06 pm

Is your site Blog-Worthy?

27 05 2010

No, we aren't trying to just tell you why you should have a blog, although you should, but are people blogging about you?

While some companies are desperately trying to make link backs to their website to improve their overall PageRank with Google, we love stories like these where our clients are praised by a real client – with a reputation. What made this customer feel that they needed to blog about their experience? Here is a list of items, just to name a few:

  • Credibility: Finding the same company on the top of Google Search no matter how many variations of they searched.
  • Simplicity: Navigating through a site where the user is valued as top priority, and helping them find what they want.
  • Offering: Being able to find what they are looking for quickly, and being enticed to submit their information for it. (If you are looking for teleconferencing, you don't want to read through pages about video-conferencing)
  • No Flash: Strangely enough, this particular customer loved the fact that the page didn't have to load some type graphic to tell them what they need.
  • Automated Email Follow-up: The fact that a personalized message sent back immediately from a real person's email account (even thought it was automated) was a warm touch after they submitted their information.

Thanks to Gyft.to for such a great review of one of our favorite customers, Vesta Networks.

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Categories: Blogs, Candybox News, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 3:18 pm

Local Searches on Google

21 09 2009

Over the past year Google has been displaying their local Google Maps results in the search results. This tactic has brought more relevancy to the searcher trying to find a local pizza store, and even more opportunities to advertisers.

A typical Yellow Pages full page ad will cost upwards of $40,000 / year +, given the industry and competition. But who uses that 2.5 lb outdated book anymore?! Recycling plants are having a huge influx of new Yellow Pages / Canpages books whenever there is a new book delivery for one simple reason, it's not being used.  Why find the book in the front hall closet, when in you can search Google in seconds, or even use the Local Business search on your iPhone using the GPS locator?

Gone are the days where naming your company AAA Auto Dealers was a competitive advantage, because no one is looking in the alphabetical yellow book anymore. Being at the top of Google for local searches (eg / auto dealers in Tornoto)is the new AAA marketing tactic that only a few companies are noticing.

Our company has quickly moved small companies / SMB to the top of Google Local map results within weeks, resulting in an overwhelming increase of website traffic and lead generation.

Are you at the top yet? Give us a shout, we'll pull you up!

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Categories: Analytics, Conversions, Google, Lead Generation, Organic Results, Search Engine Optimization, Traditional Marketing — Tags: , , , — Darrell Keezer @ 9:05 am

If a picture is worth a thousand words, what about a Video?

15 05 2009

Do you find it hard to communicate your companies offering online? It is a hard task, and most sites don't accomplish this objective. Take a look what this local Toronto construction company did to communicate an incredible offering in under two minutes. Now this is marketing at its best. 

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Categories: Conversions, Google, Landing Pages, Lead Generation, Organic Results, Search Engine Marketing, Search Engine Optimization, Video — Tags: , , — Darrell Keezer @ 3:38 pm

Choosing an SEO Company

21 04 2009

One of the most common questions we get here at Candybox Marketing is 'How do you compare against all of the other SEO companies?'  Great question. Instead of listing all of our compeitive advantages, we decided to make a quick presentation on choosing an SEO company.  You be the judge. 

 

Choosing An Seo Company on Slideshare!

View more presentations from dkeezer.

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Categories: Analytics, Blogs, Conversions, Google, Landing Pages, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Video — Tags: , , — Darrell Keezer @ 4:03 pm

Search Engine Optimization in Toronto

3 04 2009

Want to know a little more about Optimizing your Website for a localized market? Toronto based Candybox Marketing explains the basics of Search Engine Optimization and provides examples of our success in the Toronto marketplace including Mississauga, Oakville and surrounding areas.

Find out how Think Globally, but Act Locally by optimizing your product and services in local areas with our SlideShare presentation:

Toronto Search Engine Optimization

View more presentations from dkeezer.

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Categories: Lead Generation, Organic Results, Search Engine Optimization — Darrell Keezer @ 9:33 am

Traffic Jam Vs. Goal Freeway

14 03 2009

Don't be fooled by companies that can increase traffic to your site. At the end of the day, you may be faced with a 100%+ increase of traffic and nothing to show for it. If you make money from increasing simple page hits thats great, but to everyone else, this traffic will be unprofitable noise. 

At Candybox Marketing, we focus on creating a Goal Freeway for companies wishing to convert meaningful traffic into hard dollars. A Goal is a set of actions that equates to value for your company in some form. This could be completing an online order, filling out a form to be contacted, or signing up for your monthly service.

Our Goal Analysis is completed by taking a 'Soup-to-Nuts' approach to every project, starting from the business objective ("We want to sell Magazines to Wineries"), through the website development process and finishing off with targeted online advertising. 

We believe that where you are bringing your traffic is more important than how they got there. This means we don't care about volumes, unless the volumes are met by a compelling offering, great user experience and most importantly, an easy way to respond. 

Let us help you build your own Goal Freeway.

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Categories: Analytics, Conversions, Google, Lead Generation, Organic Results, Paid Advertising, Pay Per Click, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 10:20 am

Convert your WebSite into a WebPresence

7 03 2009

Candybox Marketing is committed to transforming old, stagnant and irrelevant 'websites' into a living, updated, exciting 'web-presence.' We know that Google prefers sites that are updated and will give new content favorable results. That is exactly why we want to empower users to update it without a designer!

Today we launched www.Audience-Response.ca as a new Web Presence for Global Interactive Events. As a Corporate Events / Training company, they desired to communicate to their audience on an on going basis explaining new technologies, methods and software they are producing. We enabled them to do this through a new website with an integrated blog which helps them communicate without any hassles.

Now Global is able to upload video, post images of events and offer an online quoting tool so their customers can interact with them without picking up a phone.

Contact us for us to show you how to turn your dusty site into an experience.

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Categories: Blogs, Conversions, Google, Lead Generation, Organic Results — Darrell Keezer @ 9:13 pm

The Photographer Project

26 02 2009

Candybox Marketing would like to introduce 'The Photographer Project' as a test for Local Lead Generation marketing. Recently we were doing some research on the Photography industry in North America and we found out that Oakville, Ontario has one of the highest amount of searches performed, looking for photographers. As much as this is an interesting fact, it is also a huge opportunity for whoever is on the top of Google's search for 'Oakville Photographer'. 

Therefore, we are pleased to announce the launch of www.Oakville-Photographer.com. A website setup on February 21st for the primary purpose of generating leads for photographers that will be used to distribute to local agents in the industry. After launching the site, we received one customer inquiry and an affiliate phone call within 12 hours of launching the site. The site is going to be updated this week some designs, but we wanted to get something up to start getting indexed by Google. 

We will keep you posted on the progress!

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Categories: Analytics, Conversions, Google, Landing Pages, Lead Generation, Organic Results, Search Engine Marketing, Search Engine Optimization — Darrell Keezer @ 2:11 pm
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