Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.
The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…
Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!
Cell phones can't bake muffins, but the way this market is going, wait 3 more months. In 2005, most companies talked about 'Electronic Convergence' when they identified that people had electronics that did similar things. It was common for a person to have a calculator, cell phone, palm pilot and music player. The average consumer was crying out for one company to remove the pain of the multi-device life, and we are now enjoying those fruits.
What does this mean to online advertisers? Everything.
Search Engine Marketing needs to encompass the mobile industry as surving is quickly moving to cell phones. Widgets, applications, games and SDK's are being consumed at a rapid rate, and any company that doesn't see mobile as an area they need to be in will quickly be thrown aside like an old tube-monitor.
Check out this funny video below about our wonderful cell phones
Google Adwords used to have search ads seen on your computer and what they called 'Mobile Ads'. Now they have the option for ANY search ads to be able to opt-into iPhone search results. This is made possible by tracking the browser information coming off of an iPhone.
For most businesses this is great news, but for experienced SEM advertisers, it is about time. Not being able to advertise on iPhone browsers before was a major roadblock in SEM, and cost companies a lot of money investing in mobile-only ads targeted to the iPhone.
You can check out the video on this new feature below:
