Have you ever wondered how your competition is attracting more customers online, how many sales they are getting through their site, or how you can get more business online? We at Candybox Marketing are offering one Free Competitor Website Analysis PER WEEK until September 21st 2010. This report will help you understand the gaps in between you and the other guy that is doing better than you.
How do we know?
Our trained nerds know the current trends / fads of Google Search, Search Engine Optimization and Social Media so we can quickly distinguish what would promote or penalize your website in minutes. Websites that did well in the 90's are not what Google is looking for, and we can show you how small changes on a website can make a big difference!
What do you get?
We will give you a sweet little presentation, online or in person.
How do I enter?
Simply enter your information on the right side of this page and we will contact you within 24 hours!
No, we aren't trying to just tell you why you should have a blog, although you should, but are people blogging about you?
While some companies are desperately trying to make link backs to their website to improve their overall PageRank with Google, we love stories like these where our clients are praised by a real client – with a reputation. What made this customer feel that they needed to blog about their experience? Here is a list of items, just to name a few:
Credibility: Finding the same company on the top of Google Search no matter how many variations of they searched.
Simplicity: Navigating through a site where the user is valued as top priority, and helping them find what they want.
Offering: Being able to find what they are looking for quickly, and being enticed to submit their information for it. (If you are looking for teleconferencing, you don't want to read through pages about video-conferencing)
No Flash: Strangely enough, this particular customer loved the fact that the page didn't have to load some type graphic to tell them what they need.
Automated Email Follow-up: The fact that a personalized message sent back immediately from a real person's email account (even thought it was automated) was a warm touch after they submitted their information.
Thanks to Gyft.to for such a great review of one of our favorite customers, Vesta Networks.
Sociographic Marketing is the ability to segment people by social status and life cycles. Facebook allows us advertisers to start using demographics to refine our market, but uses sociographics to improve an already qualified set of data.
For example, a mortgage agent may be looking for find new home buyers in a certain area. We would start by targeting using demographics (city, age), but then could dip into a much larger database of knowledge including their social behaviours (recently engaged, having a baby etc.). This enables us to extend our marketing reach into groups of people that are much more than an age / location, but a person with a real-time agenda for their next year of life.
Sociographics are now becoming popular to target because we actually have this information online now. Google Search is wonderful for targeting people who are actively searching for a service, Social Media sites such as Facebook allow us to get access to people minutes after they update their status (Wow, I'm engaged!), interests (boating & cigars) and affiliations (Darrell just joined the Aids in Africa Group).
Interested in reaching your prospects using Sociogrpahic Marketing on Facebook? Contact us today and we can show you how!
Google Analytics has always had a very handy tool of tracking Event Based goals.
This would allow users to customize Google Analytics to track whenever a certain page is reached on a site that equals a certain value, for example, a /thankyou.html page if someone submits an order. This can be used to measure Campaign effectiveness by tracing all Goals back to their original source (Adwords, Affiliate or alike).
Before now, Google only allowed users to track 4 Goals under a single profile. This made it difficult for advertisers to track multiple lead channels that usually exceed 4 paths and would warrent a new profile.
Today Google announced that all Google Analytics accounts can now track up to 20 goals per profile! This will allow less profiles to be made & easier tracking all in one place. They have also added the ability to measure goals by Time on Site, or even # of pages visited.
Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.
The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…
Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!
Over the past year Google has been displaying their local Google Maps results in the search results. This tactic has brought more relevancy to the searcher trying to find a local pizza store, and even more opportunities to advertisers.
A typical Yellow Pages full page ad will cost upwards of $40,000 / year +, given the industry and competition. But who uses that 2.5 lb outdated book anymore?! Recycling plants are having a huge influx of new Yellow Pages / Canpages books whenever there is a new book delivery for one simple reason, it's not being used. Why find the book in the front hall closet, when in you can search Google in seconds, or even use the Local Business search on your iPhone using the GPS locator?
Gone are the days where naming your company AAA Auto Dealers was a competitive advantage, because no one is looking in the alphabetical yellow book anymore. Being at the top of Google for local searches (eg / auto dealers in Tornoto)is the new AAA marketing tactic that only a few companies are noticing.
Our company has quickly moved small companies / SMB to the top of Google Local map results within weeks, resulting in an overwhelming increase of website traffic and lead generation.
We never thought we'd see it, but today Google.ca crashed (and is still down).
At 4:49pmEST, Google.ca, Google.com, Google.co.ukcrashed and is returning a 502 error. Even their other services such as Gmail (http://mail.google.com/) and Documents all went down with a bang everyone is still clicking Function F5.
Will people finally turn to Yahoo, or even worse, Bing.com to try and find what they are looking for?
Here at Candybox Marketing, we will be in the lineup of users simply clicking F5, until our page returns. For all of our Adwords Advertising customers, there may be a little blip in leads today. If you want to complain, please feel free to give us a call, since we have nothing to do at the moment… F5, F5, F5
Do you find it hard to communicate your companies offering online? It is a hard task, and most sites don't accomplish this objective. Take a look what this local Toronto construction company did to communicate an incredible offering in under two minutes. Now this is marketing at its best.
One of the most common questions we get here at Candybox Marketing is 'How do you compare against all of the other SEO companies?' Great question. Instead of listing all of our compeitive advantages, we decided to make a quick presentation on choosing an SEO company. You be the judge.
Don't be fooled by companies that can increase traffic to your site. At the end of the day, you may be faced with a 100%+ increase of traffic and nothing to show for it. If you make money from increasing simple page hits thats great, but to everyone else, this traffic will be unprofitable noise.
At Candybox Marketing, we focus on creating a Goal Freeway for companies wishing to convert meaningful traffic into hard dollars. A Goal is a set of actions that equates to value for your company in some form. This could be completing an online order, filling out a form to be contacted, or signing up for your monthly service.
Our Goal Analysis is completed by taking a 'Soup-to-Nuts' approach to every project, starting from the business objective ("We want to sell Magazines to Wineries"), through the website development process and finishing off with targeted online advertising.
We believe that where you are bringing your traffic is more important than how they got there. This means we don't care about volumes, unless the volumes are met by a compelling offering, great user experience and most importantly, an easy way to respond.
