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Candybox welcomes new customers | The Weather Network | O’Neil Data Systems | No Limit Kids

24 06 2010

We are pleased to announce a few of our most recent customers that have started to work with our team! Although we would love to blog about each one of our clients, here are a few highlights that we can tell you about what we are working on:

The Weather Network (Search Engine Optimization)

We are proud to be helping The Weather Network with their Search Engine Optimization strategies and tactics over this summer. Being one of the top visited websites in Canada, making sure users get to the right page quickly is their #1 priority. We are looking forward to being a part of their team!

O'Neil Data Systems (Website Rebuild, Viral Video & Online Campaigns)

We have never found data driven publishing to be so exciting until this project. This company has a printer that looks like it builds Terminators, and online programs that provide complex printing solutions to top financial & health care providers across the US. We are looking forward to giving their site a face-lift and help organizations find them on Google.

No Limit Kids Movie (Website Rebuild, Social Media Marketing, Search Engine Optimization)

Targeted at the US pre-teen market, we will be helping to create a buzz around this upcoming movie release this summer. Watch out for our multi-channel media release including contests, video's and much more!

This past week, we have also been excited to launch a few new web-presences. Checkout our newest launches below:

  • Conference Hero – A cost-effective Teleconferencing provider. (www.conferencehero.com)
  • Integrated Copy Solutions – Leading provider of copiers + document management solutions in California (www.icscopiers.com)
  • Acres4Life Facebook Page – Provided a viral Facebook page to spread the news about this amazing charity. (http://www.facebook.com/acresforlife?ref=ts)
  • Boardroom Metrics – A consulting firm full of former CEO of Canada's top companies based in Toronto. (www.boardroommetrics.com)

Let us know what you think of our most recent website builds, we'd love to hear from you.



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Categories: Candybox News, Facebook Advertising, Lead Generation, Organic Results, Paid Advertising, Search Engine Marketing, Search Engine Optimization, Sociographic Marketing, Video — Tags: , , , , , — Darrell Keezer @ 6:06 pm

Facebook Advertising Costs

11 06 2010

How much does advertising on Facebook REALLY cost?

Well, in the Facebook advertising interface they give a very vague guideline by suggesting a bid price, but it doesn't really give you any clue why. Statements such as 'Suggested Bid: 0.49 – 0.68 USD' is helpful, but after a few days, they may chose to raise the price to a dollar! Going from $0.49 – $1.00 CPC (cost-per-click) can make or break a campaign, and rates can increase for no other reason other than Facebook just raised it.
At Candybox Marketing, we have launched many Facebook Ads campaigns for clients for building a Fan base for a FB Page, or driving qualified leads to a website. In our experience, there are two major factors to price changes, and ways to bring the CPC cost down:

1. Facebook Click Through Ratio (CTR)

We started one of our campaigns at $15.00 / day for a customer trying to increase their Facebook Fan base. The first day, the campaign was averaging $0.80 / click, but every day following, the CPC came down by 5% each day. The major contributing factor was that their ad was generating a very high CTR, which made it profitable for Facebook to show it more often. With a combination of a great message and image, we have slashed their CPC to $0.16 / click over two weeks! If you want to lower your cost of advertising on Facebook – come up with an ad that promotes a higher CTR and you will see the cost drop.

2. Proper Targets

In our research of our customers multi-channel campaigns, we have found that some sociographic groups are sought after more, and therefore more advertisers are bidding on that group. If you are targeting CEO's who smoke cigars (yes, you can do that), you will be paying more than a 18 year old student living in Alaska. Make sure to target your groups specifically and with a proper message, you will get a lower CPC quickly.

Interested in finding out more? Feel free to give us a shout and we can show you how we create these low-cost / high-conversion campaigns!

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Categories: Conversions, Facebook Advertising, Landing Pages, Lead Generation, Paid Advertising, Pay Per Click, Sociographic Marketing — Tags: , , , , , , , , , , — Darrell Keezer @ 6:45 pm

Facebook PPC Strategies

23 02 2010

With a ever increasing market, Facebook is becoming more popular for companies to spend their Pay-Per-Click (PPC) campaign dollars. Candybox Marketing has created a new program called Extreme Targets that segments multiple specific groups, with corresponding landing pages. Our concept for this program is simple, the better you target, the better your conversions are going to be.

Facebook's recent user-interface changes has made ads slightly more prominent, and their addition of Group / Page targeting has allowed advertisers to re-market themselves to current users. Interested in how you can monetize your PPC budget with Facebook? Contact us for a Free Seminar and evaluation on how your company can profit from Facebook users.

Candybox Marketing is currently one of the leading Facebook PPC Advertisers in Toronto, Canada.

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Categories: Facebook Advertising, Lead Generation, Paid Advertising, Pay Per Click, Search Engine Marketing, Sociographic Marketing — Tags: , , , , , — Darrell Keezer @ 9:55 am

Sociographic Marketing using Facebook

17 12 2009

Sociographic Marketing is the ability to segment people by social status and life cycles. Facebook allows us advertisers to start using demographics to refine our market, but uses sociographics to improve an already qualified set of data.

For example, a mortgage agent may be looking for find new home buyers in a certain area. We would start by targeting using demographics (city, age), but then could dip into a much larger database of knowledge including their social behaviours (recently engaged, having a baby etc.). This enables us to extend our marketing reach into groups of people that are much more than an age / location, but a person with a real-time agenda for their next year of life.

Sociographics are now becoming popular to target because we actually have this information online now. Google Search is wonderful for targeting people who are actively searching for a service, Social Media sites such as Facebook allow us to get access to people minutes after they update their status (Wow, I'm engaged!), interests (boating & cigars) and affiliations (Darrell just joined the Aids in Africa Group).

Interested in reaching your prospects using Sociogrpahic Marketing on Facebook? Contact us today and we can show you how!

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Categories: Facebook Advertising, Google, Landing Pages, Lead Generation, Pay Per Click, Search Engine Marketing, Sociographic Marketing — Tags: , , , , , , — Darrell Keezer @ 1:36 pm

Paid Advertising on Facebook – Amazing Targeting!

25 09 2009

Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.

The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…

Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!

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Categories: Analytics, Conversions, Facebook Advertising, Google, Lead Generation, Mobile, Paid Advertising, Pay Per Click, Search Engine Marketing — Tags: , , , , , , , , — Darrell Keezer @ 7:05 pm

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