3 Keys for Landing Pages

Landing Pages are entry pages that are extremely targeted offerings with a call to action. For example, there is a company in Idaho called Digital Lizard, they have a product called FundRaisingPrintStore, and have landing pages for Private-School Fundraising Programs. Each level has different pages, and functions differently.

1. http://www.DigitalLizard.com (Corporate)

2. http://www.FundRaisingPrintStore.com (Product Offering)

3. http://www.FundRaisingPrintStore.com/private-school (Landing Page for Private Schools)

If you click on the Landing Page link, this is a good example of an Optimized landing page. There are three keys that these pages need to follow:

1. Immediate call to response – If you land a perfect lead, you don't want to lose them as they click through your site. Capture the response on the landing page from the first page, and have the option to give them supporting information (if they need it).

2. Offering – A landing page without an offering is as good as a car dealership without discounts. Users need to be intrigued by your offering to commit themselves to filling out a form. They know their information is worth something and are looking to see what you can give them.

3. Simple – Landing Pages should not give them more information than absolutely necessary. This means not listing your terms and conditions, purchasing models, charts of pricing and information about the company. By all means, make this available to them on other pages, but lots of information is the greatest deterrent on the internet.