25
09
2009
Advertising on Facebook is not only cost effective for small businesses, but extremely targeted! Facebook allows you to target based on Demographics, sociographics, geographics, marital status (including engaged), group associations and interests! If that's not enough, their interests also link into their actual profession in their profile, so you can be as specific as targeting Business Owners, CEO's and VP's of large organizations.
The major difference in Facebook Ads and our most commonly used Google Adwords, is that it is within the category of interruption marketing. People who are actively searching on Google for a product or service will have a much higher conversion rate than someone who casually noticed the ad and checked out the site. In our experience, Google Search traffic has more often provided our clients with a higher conversion rate, but it can also cost up to 10 times more…
Depending on what you are targeting and your type of business, Facebook may or may not be the solution for your company, but it is worth a peek! We have been managing major Facebook Campaigns for large enterprises with incredible results in this past year and have learned the in & outs of this new platform. Interested in finding out more? Give us a shout and tell us about your business!
21
09
2009
Over the past year Google has been displaying their local Google Maps results in the search results. This tactic has brought more relevancy to the searcher trying to find a local pizza store, and even more opportunities to advertisers.
A typical Yellow Pages full page ad will cost upwards of $40,000 / year +, given the industry and competition. But who uses that 2.5 lb outdated book anymore?! Recycling plants are having a huge influx of new Yellow Pages / Canpages books whenever there is a new book delivery for one simple reason, it's not being used. Why find the book in the front hall closet, when in you can search Google in seconds, or even use the Local Business search on your iPhone using the GPS locator?
Gone are the days where naming your company AAA Auto Dealers was a competitive advantage, because no one is looking in the alphabetical yellow book anymore. Being at the top of Google for local searches (eg / auto dealers in Tornoto)is the new AAA marketing tactic that only a few companies are noticing.
Our company has quickly moved small companies / SMB to the top of Google Local map results within weeks, resulting in an overwhelming increase of website traffic and lead generation.
Are you at the top yet? Give us a shout, we'll pull you up!
1
09
2009
We never thought we'd see it, but today Google.ca crashed (and is still down).
At 4:49pmEST, Google.ca, Google.com, Google.co.uk crashed and is returning a 502 error. Even their other services such as Gmail (http://mail.google.com/) and Documents all went down with a bang everyone is still clicking Function F5.
Will people finally turn to Yahoo, or even worse, Bing.com to try and find what they are looking for?
Here at Candybox Marketing, we will be in the lineup of users simply clicking F5, until our page returns. For all of our Adwords Advertising customers, there may be a little blip in leads today. If you want to complain, please feel free to give us a call, since we have nothing to do at the moment… F5, F5, F5
