26
02
2009
Candybox Marketing would like to introduce 'The Photographer Project' as a test for Local Lead Generation marketing. Recently we were doing some research on the Photography industry in North America and we found out that Oakville, Ontario has one of the highest amount of searches performed, looking for photographers. As much as this is an interesting fact, it is also a huge opportunity for whoever is on the top of Google's search for 'Oakville Photographer'.
Therefore, we are pleased to announce the launch of www.Oakville-Photographer.com. A website setup on February 21st for the primary purpose of generating leads for photographers that will be used to distribute to local agents in the industry. After launching the site, we received one customer inquiry and an affiliate phone call within 12 hours of launching the site. The site is going to be updated this week some designs, but we wanted to get something up to start getting indexed by Google.
We will keep you posted on the progress!
16
02
2009
How many websites have you turned away from as they annoyingly ask for your name, phone number, country, address, blood type… and the list goes on. If you are posting a form on your website for customers to fill out, you have to ask yourself one simple question: WHY will they give you their information?
Online forms are mostly feared by users due to spam, sales people, costs, commitments etc. etc. People will not give out their information easily, unless you give them a cookie. Your next question is, what type of cookie can you offer your clients? Here are some examples that we have used in the past:
1. More information: (www.toronto-lofts.ca) 'Fill out your search criteria for a Free report'
2. Monetary: (www.oakville-photographer.com) 'Fill out this form and receive $100 from a local photographer'
3. Service: (www.mississauga-mortgage.com) 'Fill out this form for a Free consultation & rate check!'
4. Free Trial: (www.gotomeeting.com) 'Enter your email for a Free 30 day trial'
Give your website traffic some cookies and get some sweet success.
11
02
2009
Over the past few months, I have suffered from chronic headaches by surfing through Real Estate Websites on Google. The majority of sites are confusing, cheap, full of hundreds of links and littered with pictures of real estate agents.
Today, I am pleased to announce the launch of one of our very own sites that offers visitors the ability to select the area of interest and obtain a free (Toronto) loft report without users having to go through meaningless clickthroughs and confusion.
Source: www.Toronto-Lofts.ca
5
02
2009
So you have a blog; great start! Now you are looking at an empty page and wondering how your blogs could possibly attract a following. Here are the four pillars of writings a blog posting that will attract the multitudes:
1. It's all in the Title.
No one reads a blog without first being drawn in by the title. Your title should either be funny, or intriguing. Here are some examples that have had huge success on CandyboxMarketing.com:
Funny: Shoot your Target Market
Intriguing: Traditional SEO is Dead
2. Be Useful
Visitors to your site should be able to come away with something. Insight, offerings, ideas or information that assists them in their search etc. Useful sites will be bookmarked, Digged and will be visited again and again.
3. Make your post Scannable.
Don't write a novel on your site that has your clients digging to find important information. If your post is messy or overloaded, you will lose your viewers in seconds. Simply by bolding text, breaking paragraphs and using less words to say more, your readers will find it worth their time.
4. Use simple, relevant words
Avoid the use of confusing words that stop a reader in his / her tracks. Use terminology that you would use in common speech, and relevant to your topic for SEO results. Search engines will serve you in their search results if your title is somewhere in your text. If you can't generate the content yourself, use a professional copywriting service to enhance your blog content.
