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Understanding Customers is the Heart of Marketing
The term ‘Marketing’ continues to be thrown around like a chewed-up Frisbee, and usually for all the wrong reasons. Contrary to popular belief, emailing someone a carefully-crafted digital coupon is not Marketing – it is simply a promotion that was put together to support Marketing efforts. Putting all the minor ingredients aside, there are really
Social Media Workshops: Feeding Off Of Feedback
After consistently hosting social media workshops for nearly a full year in Toronto-Mississauga, we really enjoyed stepping back from the teacher’s podium and listing what we’ve learned from our attendees and their social media progress. This has allowed us to recognize trends and make adjustments accordingly in terms of: up-to-date content, frequency of our workshops,
Pin Your Interest
Let’s face it – everyone and their mothers are trying to create the next big social media website. This makes it difficult for business owners to decide which platform will be most effective in reaching their target audience. “No Mom, I said we need to make it integrate, not into-great!” Despite the vast amount of social

